I’m pretty sure you’ve all noticed that things are a bit tough all over. I’m not going to belabor that. But I’ve seen a lot of stuff recently, and it requires comment.
Disclaimer: I work in a retail bicycle store. I love my work, and love my folks. I enjoy making your bicycles run smoothly and efficiently, advising you on training issues and equipment selections, finding you routes to ride, teaching you how to use your equipment to the best advantage, and generally working with and for you on all things bicycle.
But I will not do it for free! I do earn an income from this work. So does everyone else who works in a shop.
And that brings us to the nub: Bike shops are businesses. We sell stuff. That pays our bills. If we don’t sell stuff, we won’t be here. I rather suspect you would not like that.
The retail bicycle market is at a critical point. Bicycle manufacturers, and equipment makers are also in business. They are going to go where they can to stay in business. That just may mean to the internet and the big box stores.
Now I ask you, do you like to ride nice, high quality bikes? Do you enjoy having access to specific equipment that performs well for you? Is it important to you to be able to draw on the substantial expertise of a staff? Do you expect to need service and technical assistance at some point? Would you like to be able to access this readily?
The really big question: Will the internet and the big box stores provide you with any of this? The answer is a resounding “NO.” They are going to go for the easy dollar. That means volume sales, and that means marketing to the least common denominator. Have you looked at a big box store bike lately? How about asking one of their folks for specific, bicycle related help and information. I invite you to try this. The results should be, at the least, entertaining.
Something you might not have thought of: Before I go on, I’ve recently had several instances of the type I’m about to describe. I am not singling anyone out. If this feels like it happened to you, then trust me, you are not alone.
Scenario: Someone comes into the store. They are interested in exploring a new area of the sport. They spend several hours picking my brains, asking about features, pros and cons, sizing, and specific makes. They leave, having purchased not one thing. Then, several days later I am informed that they bought the thing on the internet. I wasn’t even afforded the chance to compete. They just assumed that my time was for free and that I would charge more for the product. Gang, that’s theft of service. It’s unethical, and unfair. More, it can’t continue. The time could well come when we have to charge for a lot of services we now provide for free.
What if bike shops disappear? Who will fix your bike? Where will you buy the tools and parts? Who will organize the rides? Do you really think that “Wally World” or the internet is going to fix your flat, while you wait, and diagnose the cause? (I’d love to hear from someone who has tried this!)
Do you seriously believe that the major makers, like Giant, Trek, Specialized, etc, will continue to make the high quality rides you love? Imagine a sweet $1500 road bike in a big box store.
Those bikes will continue to be available, but only through a few, widely separated, highly specialized, and extremely expensive boutique retailers. Are you really prepared to fly to New York, and spend $5000 to get the equivalent of a $1500 road or mountain bike? That's $5000 for the bike, transportation, hotels, food, and shipping would be on you.
What can you do? Simple. Buy local. This includes almost everything, not just your bicycle purchases. Buy it from us. It might cost a few dollars more than the wonderful-magical-internet. But the service will be there. The support will be there. We will be there.
Buy your accessories here! Want to annoy and upset your local shop wizard? Buy a bike from them. (Of course spend hours and hours agonizing with them over the choice of your $500 hybrid.) Then buy it, and go out and equip it with lots of trinkets from one of the big boxes or the internet. I’m speaking of computers, lights, bells, bags, repair kits, pumps, reflectors, mirrors, etc. Now wheel your thing in to the shop. Trust me on this, you have not made a happy impression. Worse, the junk you bought would have to stretch a long long way to make it to third rate, and you paid too much for it.
Example: A $20 computer that only lasts six months is a lot more expensive than a $30 dollar computer that lasts for years. You get what you pay for.
Bottom line: We need you. We work hard to earn your business. You need us. Support us, or we’re going the way of the dinosaurs.
I urge you to copy this post and pass it on. And please, think about the implications of your purchases and actions.
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